UNSW Theatrical Society - NUTS
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    • Archives >
      • 2021 >
        • Whose Play Is It Anyway 2021
        • R.U.R.
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      • 2020 >
        • Is This On?
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      • 2019 >
        • Domestic 2019
        • Whose Play Is It Anyway
        • The Boys
        • God of Carnage
        • The 25th Annual Putnam County Spelling Bee
        • The Real Inspector Hound
        • Sustaina-Ball
      • 2018 >
        • Coriolanus
        • Domestic 2018
        • NUTS In Residence
        • Short and Salty
        • This Old Man Comes Rolling Home
        • What is the Matter with Mary Jane?
        • Drunk Shakespeare
        • Life Without Me
        • Rumours
      • 2017 >
        • The Tempest
        • Punk Rock
        • Between Two Waves
        • Dusa, Fish, Stas & Vi
        • Savages
        • The Addams Family
        • The Cocktail Party
        • Infidelity and Enlightenment
      • 2016 >
        • The Last Days of Judas Iscariot
        • Measure for Measure
        • War Crimes
        • Don's Party
        • A Little Night Music
        • The Pillowman
        • My Little Doll (The Farce)
      • 2015 >
        • The Lieutenant of Inishmore
        • The Taming of the Shrew
        • 12 Angry Men
        • The Temple
        • Into The Woods
        • The Triple Bill Show
        • When The Rain Stops Falling
    • Alumni
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      • Logo Designs
    • FAQ
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Publicity


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Studio One banner for Drunk Shakespeare (2018)
Publicity is one of the most important and underestimated elements of theatre. Why?

Because at the end of the day, it is publicity that is going to generate ticket sales, and bring the audiences to come and see the show!

Publicity encompasses a whole range of activities, from designing graphics for unique posters, to drawing up detailed publicity/marketing plans for social media, to planning photoshoots to attract potential audiences to the show.



SOCIAL MEDIA PLANNING

With the evolution of technology, social media has become a more vital and present tool to reach audience members to see shows! It is because of this that social media planning is so essential as a publicist.

​From Facebook and Instagram, to Twitter and Snapchat, the exposure of the show relies heavily on awareness from the general public. With how much people look at social media, it is hardly a surprise that awareness about events, such as a theatre show, will be heavily influenced by social media.

Social media planning takes work and can also be lots of fun! First things first though, an event or show Facebook page is imperative to begin inviting friends and other theatre enthusiasts.

After that, detailed planning of Facebook posts, including creating engaging content such as rehearsal snapshots, video promotion or production photos, can play an important part in pacing a show's overall publicity and getting people to buy tickets to the show.
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Punk Rock (2017)
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NUTS in Residence promotional image and graphic (2018)

GRAPHIC DESIGN

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Short and Salty (2018)
Picture
What is the Matter with Mary Jane (2018)
Making a show look good, whether that is on social media or in print, relies on an eye-catching, unique design. This should be coordinated with the director's vision of the show to ensure that that the appropriate information and concept of the show is advertised. Your graphic design will be used for general advertising material, Facebook cover photos and posters.

Publicity and graphic designers do not necessarily have to be the same person. However, with that - there must be a clear vision and collaboration between graphic designer and publicist, to ensure consistency of visual and text promotion.



MERCHANDISE

As per show tradition, cast and crew will always end up buying show merchandise!

Whether the show decides to have t-shirts or hoodies, it is the publicist's job to get this organised to make the show stand out and recognised weeks before the show will begin. 

​On your right is a quilt of long-time member Michael Soul's NUTS show shirts and jumpers. Now that's quite a collection. Better start auditioning now!
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A Quilt of NUTS History

SO WHAT ARE YOU WAITING FOR?

The publicity and graphic designing opportunities are already waiting for you!

Join NUTS now to begin a journey that you'll never regret.
Picture
Old NUTS Publicity for Club Bar
Join Now!
© NUTS - New South Wales University Theatrical Society
  • Home
  • What's On
    • Roles Within NUTS >
      • Acting with NUTS
      • Directing with NUTS
      • Producing with NUTS
      • Tech with NUTS
      • Costume Design with NUTS
      • Lighting Design with NUTS
      • Publicity with NUTS
      • NUTS Committee
  • About
    • Archives >
      • 2021 >
        • Whose Play Is It Anyway 2021
        • R.U.R.
        • Nuts & Bolts 2021
      • 2020 >
        • Is This On?
        • Nuts & Bolts 2020
      • 2019 >
        • Domestic 2019
        • Whose Play Is It Anyway
        • The Boys
        • God of Carnage
        • The 25th Annual Putnam County Spelling Bee
        • The Real Inspector Hound
        • Sustaina-Ball
      • 2018 >
        • Coriolanus
        • Domestic 2018
        • NUTS In Residence
        • Short and Salty
        • This Old Man Comes Rolling Home
        • What is the Matter with Mary Jane?
        • Drunk Shakespeare
        • Life Without Me
        • Rumours
      • 2017 >
        • The Tempest
        • Punk Rock
        • Between Two Waves
        • Dusa, Fish, Stas & Vi
        • Savages
        • The Addams Family
        • The Cocktail Party
        • Infidelity and Enlightenment
      • 2016 >
        • The Last Days of Judas Iscariot
        • Measure for Measure
        • War Crimes
        • Don's Party
        • A Little Night Music
        • The Pillowman
        • My Little Doll (The Farce)
      • 2015 >
        • The Lieutenant of Inishmore
        • The Taming of the Shrew
        • 12 Angry Men
        • The Temple
        • Into The Woods
        • The Triple Bill Show
        • When The Rain Stops Falling
    • Alumni
    • Resources >
      • Proposals
      • Show Contract
      • Publicity Checklist
      • CPL and Studio One
      • Example Proposals
      • Booking Terms and Conditions
      • Logo Designs
    • FAQ
  • Contact Us
  • Membership