Publicity is one of the most important and underestimated elements of theatre. Why?
Because at the end of the day, it is publicity that is going to generate ticket sales, and bring the audiences to come and see the show!
Publicity encompasses a whole range of activities, from designing graphics for unique posters, to drawing up detailed publicity/marketing plans for social media, to planning photoshoots to attract potential audiences to the show.
SOCIAL MEDIA PLANNING
With the evolution of technology, social media has become a more vital and present tool to reach audience members to see shows! It is because of this that social media planning is so essential as a publicist.
From Facebook and Instagram, to Twitter and Snapchat, the exposure of the show relies heavily on awareness from the general public. With how much people look at social media, it is hardly a surprise that awareness about events, such as a theatre show, will be heavily influenced by social media.
Social media planning takes work and can also be lots of fun! First things first though, an event or show Facebook page is imperative to begin inviting friends and other theatre enthusiasts.
After that, detailed planning of Facebook posts, including creating engaging content such as rehearsal snapshots, video promotion or production photos, can play an important part in pacing a show's overall publicity and getting people to buy tickets to the show.
Making a show look good, whether that is on social media or in print, relies on an eye-catching, unique design. This should be coordinated with the director's vision of the show to ensure that that the appropriate information and concept of the show is advertised. Your graphic design will be used for general advertising material, Facebook cover photos and posters.
Publicity and graphic designers do not necessarily have to be the same person. However, with that - there must be a clear vision and collaboration between graphic designer and publicist, to ensure consistency of visual and text promotion.
As per show tradition, cast and crew will always end up buying show merchandise!
Whether the show decides to have t-shirts or hoodies, it is the publicist's job to get this organised to make the show stand out and recognised weeks before the show will begin.
On your right is a quilt of long-time member Michael Soul's NUTS show shirts and jumpers. Now that's quite a collection. Better start auditioning now!